Jack Trout and Al Ries.... The names have become synonymous with Modern Marketing. Indeed, the two of them have redefined most concepts of marketing -- from how to market a product to Marketing itself! And among the plethora of concepts they have laid down over the years, perhaps the biggest game changer is that of Positioning. Yes world, Jack Trout came up with it, Trout and Ries immortalized it in their book "Positioning -- The Battle for your Mind" and we all? We all use it!
As a start up, positioning is vital for survival. If the company cannot carve a niche for itself in the mind of its prospective customers, how can it survive and do business? The work had already been started by the founders of the company and now its up to the interns to take it further! And taking it further they are by coming up with new and innovative ideas on a regular basis. However, coming up with an idea is only half the battle won. These interns are going all the way by implementing their ideas... ideas like Social Media Marketing, Online Integration, ideas on targeting! These may not be path-breaking new concepts but every idea counts and contributes to the growth and development of brand DENIP, in the minds of prospective customers!
As a start up, positioning is vital for survival. If the company cannot carve a niche for itself in the mind of its prospective customers, how can it survive and do business? The work had already been started by the founders of the company and now its up to the interns to take it further! And taking it further they are by coming up with new and innovative ideas on a regular basis. However, coming up with an idea is only half the battle won. These interns are going all the way by implementing their ideas... ideas like Social Media Marketing, Online Integration, ideas on targeting! These may not be path-breaking new concepts but every idea counts and contributes to the growth and development of brand DENIP, in the minds of prospective customers!
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