DENIP @ Shoppers Stop, Blossom (Vikrant circle) and Odeon mall.

The experiences that the team had at the first location of promotion were an effective driving force to conduct the promotion to another location, which had altogether a different set of audience. The team involved students pursuing their internships, which is a part of their MBA curriculum. On the first day, initially, there was a hesitation in their minds about conducting a “Road Show”, approaching people whom they dint even know. But as the crowd started responding, their confidence started boosting up. A good responsive crowd plays a crucial role in the success of a road show.

The second promotional campaign was set up at 5 pm on 11th June 2010 at Shopper’s stop -Chembur.Chembur is a place with great hustle bustle. Its location was strategic from the marketing point of view as people go there for shopping, eating at Mc Donald’s and passing time around the area. For them the driver was the free consulting provided at DENIP and also the training courses. The appearance of the tent was an eye catcher for the people standing at the roadside, hurrying homewards or elsewhere and also people strolling at their convenient pace. At least 8 out of 10 people passing by glanced through the matter printed on the tent. The expressions that people bore on their faces were remarkable. Some were curious and eager to know what was the promotion all about, some grinned thinking they already knew or were major players in that field, some seemed interested in joining the academy, while some busy people did not want to enquire or know anything from the promoters.
Majority of enquiries came up from housewives and working women, who said that they had never thought about investing in stocks or mutual funds due to lack of knowledge and awareness. Strangely people on motorbikes also turned up for enquiries. Also a group of students in their late college days came in to enquire about NCFM courses. Complements came in from people about the way the promoters approached, interacted and explained them. Two people were taken to DENIP’s office for free consulting for their investments. Here, promoting near the office premises worked as an added advantage.
Each person attended on an average 50 people in Two and half hours of promotion and each of the 5 members distributed at least a hundred pamphlets. The 50 people registered would now be sent daily market calls on a regular basis. So the awareness about the company is assumed to be spread to about 600 – 700 people per day. This ensures goodwill for the company in terms of word of mouth spread amongst people and thus, will help the organization grow.

After successful campaign near ODEON mall & Shopper’s stop. Business Development team of DENIP CONSULTANT LTD. Continued its awareness campaign of their financial services Business with the same enthusiasm by putting up canopy at other places of Ghatkopar Which included areas such as Blossom(Vikrant circle) on 12/6/2010 & ODEON mall 18/6/2010 & Shopper’s stop mall on 19/6/2010,

Due to good response received last time, promotional period was extended by 1 hour. The event started at 5pm in the evening & lasted till 8pm.This event helped local people in getting awareness about the financial services that DENIP offers. This time response was more as compared to last time. Lot of senior citizens & Middle age people showed interest in services ranging from Mutual fund, fixed deposits, insurance to financial planning & wealth management services. Many students from commerce & non-commerce showed interest in different courses on Stock market, NCFM courses and Technical analysis.

People of this areas had a great urge to learn about stock market hence showed more interest in DENIP INVESTMENT ACADAMY as such kind of education is not provided around in Ghatkopar.
In all DENIP conducted its promotional campaign at 3 different location twice. More than 1200-1500 pamphlets were distributed. we got registration of around 120-130 pepole.Our Promotion started on 9/6/2010 from that day till today our blog Viewing has increased on an average by 40-50 new visitors everyday. Our website reading is increasing at the Avg. rate of 20-25 visitor everyday. Our Twitter Count has reached to 67 followers.
The team is now looking forward to conduct such campaigns in various other locations across Mumbai. They are now prepared to gather all kinds of good, odd or new experiences and benefit from them for all their future endeavors.

Prepared by:

Sonali & Kartik

(Business Development)