Selecting Company's Name and Making of Logo.

Lots of options came to our mind for registering the company name. For e.g. Acumen Consultants, Ace Financial Consultants, Concord Investments, Global-i Financial Solutions, etc. However, we wanted a unique name for our company. We decided to follow the approach that was used by the companies we admired and grew up wanting to work for; e.g. Goldman-Sachs, Ernst & Young, Morgan Stanley, Dell, Rare Enterprise etc.

One of the advantages we had is that we had all the expertise we needed within reach. We spoke to one of our dear friends and she helped us in deciding our company name: DENIP Consultants which has our initials inscribed in it: DE –Dewang, NI- Nimesh and P for Partners.

Logo for DENIP Consultants Private Limited:

Once we had the company name in place we decided to design a logo for our company which not only represented us but the company’s objective. Designing a logo for the company to us is very critical as it is the face of the company. There were several options coming in our mind, like using the initials of the letters DC and creating a design over same or use a figure and make it as the logo.

We realised that our company’s main objective is to create wealth for our clients by growing their capital. Hence, we decided that our logo should depict growth, capital gains and stability.

The first and last option that came to our mind was a Triangle. A triangle representing upward moment or depicting a sign of growth was something that was accurate enough for us. We did not think twice and finalized that we would use triangles in the company’s logo.

We then decided to use three triangles that represent the pillars of our organization. They are Professionalism, Integrity and Excellence. We believe in providing professional, world class (excellent) ethical (integrity) services to our clients which at any given point of time. Hence we decided to use 3 triangles in our logo. The 3 triangles also represented diversification not only for our business but also for our customers. The 3 triangles also represented us, the bottom 2 being Dewang and Nimesh and the third on top represented our customers and finally the 3 triangles also represent one way upward growth for our own selves, our customers and in turn our company.

The final step was to decide the colour of the Logo. The option that came to our minds was the colour which represents profit or advancement in our Industry, i.e. GREEN. Green not only represents profits but also money in the financial world. (Remember the word “Hari-Patti” which we’ve been hearing since we were kids?) Finally we conceived the logo and the company name DENIP Consultants Private Limted and the three green triangles.