Road Show / Promotions at R-Odean Mall, Ghatkopar(E)

9th June,2010. Mumbai. The very first promotional campaign by DENIP CONSULTANTS’ Branding and Business Development team was held at R-Odean Mall, Ghatkopar (E). The team consisting 3 people (Business Development) – Rishma, Kartik, Mayur along with Sonali (Branding) set out with the promotional materials- brochures, handouts, Business cards and the promotional tent at 5 pm, in order to spread awareness amongst the masses about the services and benefits that DENIP offers.

The tent was set up with a lot of enthusiasm by the team, having a motive to capture maximum visibility and deliver maximum information. Responses came in from various pedestrians ranging from age groups of 20-65 yrs. It included students, the salaried working class, housewives, businessmen and also retired investors. Some people were found to be experienced investors, but a lot of the people were not aware of financial planning and investing. Students inclined towards building careers showed up their interests in the courses offered by DENIP, like the various NCFM courses, Technical analysis and especially fundamentals of stock markets. Housewives were mostly enquiring about Mutual Funds, after learning, that an amount as less as Rs. 500 could also fetch them good returns. The course on fundamentals of stock markets was a huge driver for people who were related to non-financial fields.

The existing investors, looking for better services came in up-front for enquiries. They were impressed by the additional benefits offered by DENIP, such as FREE Regular Market Calls, Market updates, DENIP’s unique Financial Analyzer software- FINALYZER, regular account statements, etc.

All in all, the campaign and services offered depicted a professional approach in all of DENIP’s strategies. Moreover, the interaction with people has definitely spread a word to masses about DENIP’s existence and its efficiency in catering to people’s financial management needs.

This event could be a successful venture due to the motivation, support and influence of DENIP’s directors, Mr. Nimesh Marfatia and Mr. Dewang Mehta. The success of this campaign encourages the team to conduct more such promotions and reach out to maximum people covering diverse areas in future.

Prepared By :

Kartik gala,sonali ramaiya

(Business Development)