DENIP @ Shoppers Stop, Blossom (Vikrant circle) and Odeon mall.

The experiences that the team had at the first location of promotion were an effective driving force to conduct the promotion to another location, which had altogether a different set of audience. The team involved students pursuing their internships, which is a part of their MBA curriculum. On the first day, initially, there was a hesitation in their minds about conducting a “Road Show”, approaching people whom they dint even know. But as the crowd started responding, their confidence started boosting up. A good responsive crowd plays a crucial role in the success of a road show.

The second promotional campaign was set up at 5 pm on 11th June 2010 at Shopper’s stop -Chembur.Chembur is a place with great hustle bustle. Its location was strategic from the marketing point of view as people go there for shopping, eating at Mc Donald’s and passing time around the area. For them the driver was the free consulting provided at DENIP and also the training courses. The appearance of the tent was an eye catcher for the people standing at the roadside, hurrying homewards or elsewhere and also people strolling at their convenient pace. At least 8 out of 10 people passing by glanced through the matter printed on the tent. The expressions that people bore on their faces were remarkable. Some were curious and eager to know what was the promotion all about, some grinned thinking they already knew or were major players in that field, some seemed interested in joining the academy, while some busy people did not want to enquire or know anything from the promoters.
Majority of enquiries came up from housewives and working women, who said that they had never thought about investing in stocks or mutual funds due to lack of knowledge and awareness. Strangely people on motorbikes also turned up for enquiries. Also a group of students in their late college days came in to enquire about NCFM courses. Complements came in from people about the way the promoters approached, interacted and explained them. Two people were taken to DENIP’s office for free consulting for their investments. Here, promoting near the office premises worked as an added advantage.
Each person attended on an average 50 people in Two and half hours of promotion and each of the 5 members distributed at least a hundred pamphlets. The 50 people registered would now be sent daily market calls on a regular basis. So the awareness about the company is assumed to be spread to about 600 – 700 people per day. This ensures goodwill for the company in terms of word of mouth spread amongst people and thus, will help the organization grow.

After successful campaign near ODEON mall & Shopper’s stop. Business Development team of DENIP CONSULTANT LTD. Continued its awareness campaign of their financial services Business with the same enthusiasm by putting up canopy at other places of Ghatkopar Which included areas such as Blossom(Vikrant circle) on 12/6/2010 & ODEON mall 18/6/2010 & Shopper’s stop mall on 19/6/2010,

Due to good response received last time, promotional period was extended by 1 hour. The event started at 5pm in the evening & lasted till 8pm.This event helped local people in getting awareness about the financial services that DENIP offers. This time response was more as compared to last time. Lot of senior citizens & Middle age people showed interest in services ranging from Mutual fund, fixed deposits, insurance to financial planning & wealth management services. Many students from commerce & non-commerce showed interest in different courses on Stock market, NCFM courses and Technical analysis.

People of this areas had a great urge to learn about stock market hence showed more interest in DENIP INVESTMENT ACADAMY as such kind of education is not provided around in Ghatkopar.
In all DENIP conducted its promotional campaign at 3 different location twice. More than 1200-1500 pamphlets were distributed. we got registration of around 120-130 pepole.Our Promotion started on 9/6/2010 from that day till today our blog Viewing has increased on an average by 40-50 new visitors everyday. Our website reading is increasing at the Avg. rate of 20-25 visitor everyday. Our Twitter Count has reached to 67 followers.
The team is now looking forward to conduct such campaigns in various other locations across Mumbai. They are now prepared to gather all kinds of good, odd or new experiences and benefit from them for all their future endeavors.

Prepared by:

Sonali & Kartik

(Business Development)

Petrol price may be hiked on June 25

An empowered group of ministers will meet in New Delhi on Friday and is likely to consider freeing petrol prices from government control, official sources said. Petrol price will go up Rs 3.73 a litre if the domestic prices are aligned with international rates. The sources said domestic retail prices are benchmarked at close to $60 per barrel crude oil price while the global rates currently are over $77 a barrel.

Petroleum Minister Murli Deora has already asked states to lower sales tax on petrol and diesel to cushion consumers from the impact of fuel price hike, if any.

"A rise in the international oil prices exerts an upward pressure on domestic prices of petroleum products," he wrote to states.

"Ad valorem rates of VAT imposed by the state government further aggravates the impact of international oil prices on the consumers."


Source - www.business.rediff.com

Posted By - Chintan Dedhia

IPO of Aster Silicates Ltd

Issue Size: Up to Rs. 53.10 Crs

Issue Period: 24th June 2010 to 28th June 2010

Price Band: : Rs. 112/- to Rs. 118/-

Lot Size: 50 Equity Shares and in multiples of 50 Equity Shares

BRLM: Saffron Capital Advisors Pvt Ltd

Syndicate Member: Reliance Secs Ltd

Registrar: Sharepro Services (India) Pvt Ltd

Testimonial by Mr. Kishore Patel for DENIP Investment Academy

I was really impressed by Mr. Dewang Mehta’s immense knowledge about stocks. He could explain me everything from basic to core level and cleared all the misconceptions in the 5 sessions that I had at Denip. It was great knowing about long and short positions apart from call and put!

I am now going to join the academy again for the Technical analysis course and I am aware that I will be learning much more in the financial atmosphere at Denip. I would always recommend Denip to my relatives and friends for enhancing their knowledge about markets.


Posted by: Rishma Shetty

Testimonial by Mr.Sankar Iyer for DENIP Investment Academy

I joined the academy for Investment, Insurance, Mutual funds and NCFM courses. All the sessions were thoroughly informative. The practical examples helped a lot in understanding the concepts better. Every query was properly addressed and their approach is cordial.

Moreover, the training was practically oriented. I would want to thank Denip Investment Academy for their co-operation and the learnings have definitely added value to my work.

Wish you best of luck and keep doing the good job.



Posted by : Rishma Shetty

Yuan rise to help Domestic exporters:

China's move to allow the yuan to appreciate will help the domestic exporters compete better with their Chinese counterparts in the global market, especially in areas like textiles, leather and handicrafts.
Leaders of the industry and export organisations feel that the Chinese exporters will no more be able to quote artificially low rates to the buyers.
"We expect exporters of textiles, chemicals and light engineering goods to benefit from such a move," CII director general Chandrajit Banerjee said.
Federation of Indian Export Organisations president A Sakthivel said the quotations from the Chinese suppliers do not reflect the real value of the dollar, hurting the Indian interests. "They will get real value of the yuan. Chinese exporters have to quote real value of the dollar," Sakthivel said.

However, Banerjee said the extent to which the domestic industry benefits will depend on the degree of the yuan rise. Apparel Export Promotion Council senior vice-chairman Praveen Nayyar said, "if it happens it will definitely benifit the country." China had kept its currency at about 6.83 per dollar since July 2008. Exporters of India and China fight fiercely in the US and European market.
Meanwhile, RBI deputy governor Subir Gokarn said in Mumbai that the central bank is evaluating the possible impact of the Chinese move, especially on the rupee exchange rate and trade and capital flows.
China on Saturday said it would "proceed further with the reform" of the renminbi/yuan exchange rate regime to "enhance its exchange rate flexibility".
Source:www.Ecnomictimes.com

Posted By : Mayur Naik

With the Ambani tigers back in vigour, fear spreads in business circles; anxious rivals keep watch

Less than a month ago, Mukesh Ambani’s Reliance Industries (RIL) and the Anil Dhirubhai Ambani Group (ADAG) announced the seeming end of their self-defeating sibling rivalry and affirmed the truth of this old Arab proverb about the concentric circle of relationships. Now, outside the Ambani family circle, there is nervousness. “The power of one has already created ripple effects in corporate circles,” said the head of a large consumer durables company. “Some corporates are doing a rethink on the businesses that they had earlier planned to enter such as power and telecom.”

A major component of the May 23 truce required the businesses-owned by the Ambani brothers — Mukesh (53) and Anil (51) — to stop being dogs in the manger with each other to create an environment of “harmony, co-operation and collaboration”.

Mukesh has moved swiftly to take advantage of the tearing up of non-compete pacts, which prevented each brother from operating in sectors where the other was present. The elder brother has announced big plans for power and has planted a big foot already in telecom with the acquisition of Infotel Broadband, the only company to win a nation-wide licence for broadband wireless spectrum. “There are those who have accepted the fact that businesses are being built to be sold to the brothers. The combined power of the Ambani brothers in India sometimes has a greater effect on businesses in India than the might of MNCs,” said the chief of the consumer durables company.

Brothers focus on corporate battles now

“Companies, which are connected with the Reliance growth, are the ones who will tend to do well,” AM Naik, chief of engineering giant Larsen & Toubro told ET NOW in an interview.

Mukesh, who keeps a low public profile but is seen as ruthlessly efficient, has been formidable even though he has been hobbled for the past five years because of the fight with Anil over the supply of gas for ADAG’s power plants.

Source - www.economictimes.indiatimes.com

Posted By - Chintan Dedhia

'Metals and realty can lead next rally'

The market has just moved up very rapidly in the last few days and two sectors have got left out completely — metals and realty. If the market consolidates around these levels and takes off from here, the next leg of rally can be led by metals and realty. Stocks to watch out for would be DLF in the real estate pack and Tata Steel and Sterlite in the metal pack. They are pretty oversold and are just knocking around their resistance levels. Markets have to show some more strength, breakout above 5,300 should be the key trigger to look at.

Essentially defensive stocks have not been defensive. They have been rallying significantly. In the FMCG space, we like a few but then right now it is the time to ride the beta as the market has shown a lot of strength. It is time to go long on the large cap and stay long till the market trend remains positive.Larsen, Reliance Industries and GAIL are good from this perspective and it would be good to stick to these large caps that have been giving excellent returns.

Posted by: Rishma Shetty

Source: Economic Times

SIPs turn 'safe' bet for retail investors

Nearly 80% of all redemption made by retail investors — even during adverse market conditions — are profitable. Systematic investment plans, or SIPs, are gaining popularity with about 22.5 lakh live SIPs in 2010 against 7 lakh in 2003. The first quarter of 2010 witnessed SIP subscriptions accounting for 19% of total inflows into equity mutual funds, compared with 2% in 2005, said a Boston Consulting Group (BCG) and Computer Age Management Systems (CAMS) report on equity mutual funds.

According to the BCG-CAMS report, equity MFs are increasingly gaining acceptance as a financial savings instrument by retail investors. MF investments as a percentage of gross household savings have increased from 1.1% in 1994 to a significant 7.9% in 2008. The growth in equity AUM has not, however, been backed by truly differentiated products from fund houses. Sectoral and mid-cap funds have lost significant market share and now represent only around 13% of total AUM. Large-cap and multi-cap funds have grown rapidly and now account for 87% of total AUM, the report said.

Retail customers continue to dominate equity MFs with over 90% of the investment volume coming from ticket sizes of less than Rs 1 lakh; nearly 99% of investment volume is in ticket sizes of less than Rs 5 lakh. Currently, there are nearly 40 lakh active SIPs with an average ticket size of Rs 2,300 every month and 97% of all retail SIP transactions are electronic, the report adds.

The BCG-CAMS report states that average tenure of equity money staying invested in one scheme is about 30 months; nearly 50% of the AUM has an investment tenure greater than two years. And nearly 70% of equity money has investment tenure exceeding 12 months. Only 30% of the equity asset base has a tenure of less than 12 months. “Going forward, retail consumers will continue to play an essential role in the equity fund space. The focus of fund houses should be to develope a plan that will bring in more retail money,” said Alpesh Shah, Partner & Director, BCG. “The focus of fund houses should be to support small distributors and strengthen the PSU bank network for widening distribution reach,” Mr Shah added.


Posted by : Rishma Shetty

Source: Economic Times

Markets Today - 21/6/2010 - Disclaimer Post applies

Implications: Nifty futures trading at a premium to spot, shedding of calls across all strikes and put writing at 5,300 indicates markets to trade in a range and expect it to settle between 5,400 and 5,200 levels for June expiry with volatility trading at its support level.

Option Analysis

·         Call Writing: Shedding was witnessed across all strike prices with majority at 5,300 and 5,200 of 13.36 lakh shares and 19.30 lakh shares respectively and fresh majority writing at 5,400 of 14.60 lakh shares. Concentration has shifted from 5,300 to 5,400 strike price.

·         Put Writing: Major writing was witnessed at 5,300 strike price of ~33 lakh shares whereas major shedding of ~10.5 lakh shares was observed at 5,100 strike price. Concentration observed at 4,800 and 5,200 strike prices.

July Series: In calls, major activity was witnessed at 5,400 strike price which added 6.9 lakh shares in open interest. On the other hand in puts, major writing was witnessed at 5,300 strike price of 9.96 lakh shares. Major concentration of call observed at 5,400 and put at 5,000.

Implications: Shedding of calls across all strike prices along with shift in call concentration at 5,400 and fresh put writing at 5,300 indicates upside momentum to continue by maintaining 5,200 as a strong support. We expect Nifty to rise further till 5,400 levels with support at 5,200.

India VIX (Inverse relationship between Nifty and Indian VIX)

·         Volatility for 21^st June, 2010 close at 19.41 which is 2.76% lower as compared to previous close, after touching an intraday high of 21.19 and low of 18.32.

Implications: Indian VIX plunged for today’s trading session and is trading at its support level. We expect volatility to move up and are “Bullish” on the same.